FN ISI Export Format VR 1.0 PT J TI Comparative Analysis of Online Distribution Strategies in Swiss Hotels AF Limbach, Katja AU Limbach, K AB This bachelor thesis focuses on a comparison of the Swiss hotel industry in regard to their online distribution strategy. Secondary research was contributed to build a solid foundation over the topics of the Swiss hospitality market, online distribution strategy, price parity, and last but not least, the status quo of the industry. Furthermore, four expert interviews have been carried out. To gather quantitative data, one hundred hotels have been assessed with the purpose to gain practical insights into the Swiss hospitality market. This bachelor thesis shows the current situation regarding the online distribution strategies in the Swiss hotel industry. Identified differences are analyzed and discussed. Furthermore, the topic of price parity in regard to importance and success factors is presented. Other investigated aspects involve hotel websites and integrated web booking engines, online travel agencies, metasearch platforms, and Google Hotel Ads. ER