TY - THES AU - Neff, Sarah T1 - Evaluation of the sponsoring platforms of Switzerland Tourism DA - 2011 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Anderegg, Roland AB - Switzerland Tourism is able to develop marketing campaigns not least because of financial contributions from strategic partners. These are not tourism partners but commercial companies from different industries, not necessarily tourism related. In return, the partners are integrated in various marketing platforms offered by Switzerland Tourism. This Bachelor Thesis highlights marketing activities which are offered to partners by other marketing organizations. It demonstrates what tools are attractive for partners as well as to what value they can be sold. Furthermore, it analyses how other national destination marketing organizations handle their business with partnerships. Structurally, this work consists of a literature review on the topics sponsoring, cross-marketing and marketing instruments which serves as a basis to conduct the qualitative research. After that, the empirical part describes on the one hand the application of expert interviews with national tourism organizations and event marketing organizations, and then presents on the other hand collected data. Finally, the findings provide implications and recommendations for Switzerland Tourism. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -