TY - THES AU - Schuler, Stefanie T1 - How can the transportation processes at large events organized by the Good News Productions AG be optimized? DA - 2014 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Voll, Frieder AB - The mobility management is considered to be an important success factor of an event, as the visitors’ journey is a part of the event and can therefore impact their overall perception of the event. Hence, this paper is focusing on possibilities for optimization within the mobility management, particularly in the area of public transport as it offers the possibility to handle great masses, at large exceptional events organized by Good News. As the mobility management is becoming more complex with an increase in the size of the event and the number of visitors, the paper is focusing on large events, which do not take place on a regular basis, thus there are no consolidated concepts yet. Besides the literature research, expert interviews and an observation have been conducted and based on these findings the recommendations for the Good News Productions AG have been developed. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -