TY - THES AU - Hoffmann, Sebastian T1 - The Attitude-Behavior Gap in Air Travel T4 - Young Traveler DA - 2020 CY - Chur PB - Fachhochschule Graubünden A3 - Wittmer, Andreas AB - The attitude-behavior gap is particularly in tourism a well-known phenomenon. The present research paper aims to investigate the attitude-behavior relation in air travel among young people. Based on the Theory of Planned Behavior according to Ajzen (1985), a mixed-method approach with a quantitative core followed by a qualitative assessment is applied. The quantitative data was obtained employing a self-completion online questionnaire. Several correlational hypotheses were tested to evaluate the relation of attitude and behavior respectively intentions towards reducing or avoiding air travel and voluntary carbon offsetting. Additionally, a cluster analysis was applied to identify different consumer groups according to their attitude and behavior. The qualitative data was obtained by semi-structured interviews and aims to explain gaps left out of the quantitative data analysis. M3 - Masterarbeit Tourism M4 - Citavi ER -