FN ISI Export Format VR 1.0 PT J TI How to improve St.Gallen’s attractiveness for Day Trips AF Bisquolm, Livia AU Bisquolm, L AB Day tourism is still known to be overshadowed by overnight stay tourism. However, in the highly competitive tourism industry, day tourism is becoming more and more important. Further, for different reasons, tourism around Lake Constance is mostly focused on the German lakeside. Nevertheless, this fact can have great potential for day tourism to St.Gallen. The overall scope of this Bachelor thesis is to make recommendations for St.Gallen about how to attract more day-trip visitors from the lakeside. The thesis consists of three main chapters. Firstly, the theoretical part discusses the topic of day-trip visitors and attraction management in order to assess visitors’ behaviour and aspects of city attractiveness. Secondly, in an empirical part, face-to-face visitor surveys were conducted so as to evaluate how St.Gallen is perceived by its visitors and by non-visitors interviewed in Friedrichshafen, Constance and Zurich. In addition, expert interviews in two well-known day tourism destinations were held, in order to make the case of St.Gallen comparable and to obtain insights for final suggestions. Finally, this paper combines theoretical issues with practical findings in order to make recommendations for St.Gallen. ER