TY - THES AU - Isch, Salome T1 - Youth Exchange Switzerland T4 - A Market Analysis DA - 2016 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Jacobson, Christopher David AB - Intermundo is the umbrella organisation of the support of youth exchange in Switzerland. As this is a very broad field, this thesis is focused on the target group of grammar school students who study one or two semesters at a grammar school abroad. This thesis aims to provide a general overview over the market which includes a closer look at the competitors, the environment and the target group. Furthermore, reasons for participation of students in youth exchange programmes are analysed and evaluated. Also, an assessment over the most asked for destinations of youth exchange programmes was made. In order to gain this knowledge, expert interviews with four people from different youth exchange organisations were conducted in order to receive inputs about their perception of the market situation. Furthermore, a survey with all responsible persons for youth exchanges at grammar schools was carried out. With these findings an evaluation of the current market could be made. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -