TY - THES AU - Kalt, Rahel T1 - Increase the Attractiveness of the Swiss Handball Championship T4 - Special Focus on Product Development of Handball and CRM in Sport DA - 2011 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kuhnhenn, Ulrike AB - Nowadays, the supply of sports is increasing and the consumer or spectator is overwhelmed by the variety of sports. As the supply is bigger the demand for one single sport is decreasing. This is also connected with current popularity of the sport. Moreover, the group of fans of a sport changed as well as the motive to attend a game. Today, the spectators want to be entertained and the event has to be emotionalized. Due to these two factors the product itself as well as the offers for the target groups has to be adapted. The Swiss Handball League has to deal with these problems. On the one hand the young talent is missing due to the wide variety of other sports available and also because of the obligations towards a club. On the other hand the media coverage is quite low because of the overdue success of the Swiss national team. Furthermore, the number of spectators is not very impressive this is linked to the missing popularity of handball in Switzerland. Therefore, reasons for these have to be found. With the help of a survey and expert interviews, the Bachelor Thesis highlights reasons for the missing popularity, how to improve the product as well as the CRM tools which could be used in future. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -