FN ISI Export Format VR 1.0 PT J TI Development of a Mountain Biking Offering in Val d’Anniviers. Marketing Plan for the Enduro segment. AF Romain, Daniel AU Romain, D AB This Master Thesis is realized in collaboration with the Destination Management Organization of Val d’Anniviers (VS/CH), that has launched a project to develop mountain biking within the destination. The goal of this paper is to provide recommendations to the DMO for the marketing of offers for enduro segment. The research is based on a quantitative approach, and makes use of an online survey to determine the expectations of enduro bikers towards mountain biking destinations. More precisely, this survey aims to find out how mountain bikers behave, what are their needs in terms of infrastructure, what are their sources of information, what are their preferred bike destinations, and how they assess the bike destination Val d’Anniviers. ER