TY - THES AU - Schwegler, Simon T1 - Applicability of Yield Management in the Alpine Resort Operation Business T4 - An Examination using the Case of the Orascom Resort «Andermatt Swiss Alps» DA - 2010 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Just, Dominik Reto AB - Integrated resorts offer a complete range of vacation services to their customers. All services in the resort, including accommodation, amenities and dining are provided by the resort owner or by appointed contractual managers, such as large hotel chains. The resort amenities program represents the revenue positions of a resort operator. In order to maximize revenue, this amenity program constantly needs to be optimized. One possible approach, which has not been researched yet, is to implement a yield management system. The main goal of this Bachelor thesis is to verify which segments of a resort could be managed with dynamic pricing methods and to what extent. In order to give a valid statement in this matter, both disciplines, resort management and yield management, are covered with literature research and, in the second part, a yield management applicability model is used to test each revenue generating amenity of a resort for the applicability of yield management. As a test sample, the large scale resort Andermatt Swiss Alps, which is currently under construction, was chosen. The test results provide implications for the further development of the operation strategy of the resort, the amenities program and hotel management contracts. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -