TY - THES AU - Mathis, Lea T1 - Klosters T4 - An alpine resort in transition DA - 2004 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Gerber, Dominique Roland AB - The thesis is based on the history of Klosters, its changes towards a resort over the years and future marketing perspectives. After the retrospective in the beginning, I analysed Klosters, how it is today and compared it with other similar resorts in Switzerland, Germany and Austria. To compare them I took criterias such as hospitality sector, winter and summer activities and important numbers of the annual reports. Based on this results and with an additional environmental analysis I made a SWOT analysis of Klosters. This analysis helps me later to create strategies for the future of Klosters. Another part of the thesis is based on a market research for a weekend program for early, mid twenties, this segment is not a targeted properly yet. Resulting in a detailed program for a weekend, which will attract this market segment. An extra power point presentation will take place at the end of the project, which could be used as a marketing instrument on fairs to get those young people to Klosters. M3 - Diplomarbeit Tourismus M4 - Citavi ER -