TY - THES AU - Tobiassen, Ragna T1 - A Marketing Analysis of U. S. Travel to Switzerland: A Case Study of Graubünden T4 - Analyzing the Inbound and Outbound Marketing Approaches of Graubünden for the U. S. Traveler DA - 2019 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Leopold, Teresa AB - Travelers from the United States are a prominent source market for Switzerland as they accounted for the second strongest foreign demand when it came to overnight stays. Despite this, comparatively few of the U. S. travelers coming to Switzerland each year are making their way to Graubünden, resulting in a huge gap and room for improvement. With this, this thesis aims to analyze the inbound and outbound marketing approaches for U. S. travelers to Graubünden in order to better understand the U. S. travel numbers to the canton. This is done by conducting expert interviews with marketing and destination managers both in Graubünden and in the United States. Conclusions based on the findings are drawn in order to understand the U.S. travel numbers to Graubünden. M3 - Masterarbeit Tourism M4 - Citavi ER -