FN ISI Export Format VR 1.0 PT J TI Logistics Services in the Fairs Industry AF Winzenried, Tania AU Winzenried, T AB Live communication methods as features of a company’s marketing strategy have grown to become very important. Live marketing events, through goal oriented and systematic event planning, are key sales and image promotion instruments of business companies. Trade shows are live communication events that are part of the MICE segment of tourism. Participating in trade shows is an expensive matter for companies and the logistics account for about one third of all respective expenses. Efficient logistics services play a major role for the success of an exhibitor’s trade show participation. The thesis illustrates the expectations towards a trade show logistics services provider and answers the question of whether Welti-Furrer could establish itself to become a successful player in the Swiss trade show logistics market. In terms of the findings resulting from the literature review and qualitative interviews, the potential of Welti-Furrer has been analysed. Recommendations and a possible strategy implementation for a market entry have been elaborated. ER