TY - THES AU - Kalsbach, Luisa T1 - Choice of Event Locations T4 - How Customers Perceive the Value of Event Locations on the Case of the ZENDOME DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Wittmer, Andreas AB - This master thesis in hand explores the value that customers place on the ZENDOME – a geodetic tent capable to host different kinds of events. To be able to market the ZENDOME and to find the right location for further events, the customer is considered a key element. Therefore the decision criteria different customer groups make to book an Event and the values they reflect are taken into consideration. With reference to literature and cases, a survey has been made as the major data source and to reveal customer behaviour, perception, and potential target groups. The results show that the ZENDOME is indeed perceived as qualitative higher and that an additional value is seen. Further the analysis reveals that a significant amount of people consider paying more money to experience an event in the ZENDOME. A longer drive is also considered by some of the survey participants. Also indications for a potential target group became apparent. Understanding these can assist Company Baumgartner Ltd. in decision-making and implementing marketing strategies to successfully sell and produce events in the ZENDOME. M3 - Masterarbeit Tourism M4 - Citavi ER -