TY - THES AU - Berger, Irina T1 - Future use of the guest card of Chur Tourismus under consideration of social, economic and ecologic aspects DA - 2022 CY - Chur PB - Fachhochschule Graubünden A3 - Zeller, Andrea AB - Chur Tourismus is a destination management organisation of a small alpine Swiss city. To promote frequencies in and around Chur and to increase the attractiveness of the destination the guest card was created. It gives overnight guests in Chur the possibility to benefit from special discounts and free services. After the first year Chur Tourismus wants to reflect and further develop the guest card. Therefore, the existing Chur Tourismus guest survey will be used to integrate guest opinions on the guest card. Additionally, interviews with service providers, accommodations and the system provider will provide insight into the current collaboration among the various stakeholders. Furthermore, a benchmarking with selected comparable destinations shows the different possible processes and procedures in connection with a guest card. This bachelor thesis aims to result in a recommended approach to the future use of the guest card by taking social, economic, and ecological aspects into account. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -