TY - THES AU - Zhang, Peng T1 - Repositioning strategy for the Han-Kung China Restaurant in Chur DA - 2003 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schlange, Lutz E. AB - This project will not only analyze the recent sales reduction of the Han Kung China Restaurant located at Chur of Switzerland, but also provide strategies for recovery through the following analyses: • Market and competitive analysis • SWOT analysis • Target group segmentation • Repositioning strategy • Specific considerations on product innovation, price setting, and promotional plan • Reorganization measures, process improvement, service quality control, employee training and cost reduction M3 - Diplomarbeit Betriebsökonomie M4 - Citavi ER -