TY - THES AU - Coray, Barbara T1 - Development of an event and marketing concept for a Gothic Music Festival in Sargans DA - 2007 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schmidt, Alexander AB - Everyone has heard of music festivals like for example the «Rock am Ring» or the «Wakken Open Air», where up to 150’000 people enjoy the music, the atmosphere and of course spending time with friends. But who has ever thought of what it needs to organise such an event? The party and concert provider Divus Modus from Zürich is planning to organise a music festival in Sargans. This festival should last several days and is planned to be realised within a timeframe of 3 years. The aim of this thesis is to provide a practical and reality-near event concept and marketing plan for the music festival in Sargans. First of all, existing literature about event management and marketing is explained. In a second step, this theory is applied to the real case of this specific festival. As this event will have several impacts for the tourism in the region of Sargans, the last step of this paper is to show and to evaluate these possible impacts. M3 - Diplomarbeit Tourismus M4 - Citavi ER -