FN ISI Export Format VR 1.0 PT J TI The impact of horizontal collaboration on the accommodation demand in winter destinations AF Corticchiato, Gaël AU Corticchiato, G AB The ski industry is suffering from a stagnant or declining number of skied days which endangers some cable car companies. Those companies are major players in their local tourism communities. In 2017, an alliance of different cable car companies launched the “Magic Pass”, a season pass comprising numerous ski resorts in the French part of Switzerland to a discounted price for early bookers. The present study aims to assess the impact of this offer on the accommodation demand in local destinations through a comparison of resorts within and outside the alliance. Based on the data of the federal office of statistics, this study provides insights on the gain achieved by collaborating destinations. The evolution of different indicators of the accommodation demand is described. The study emphasizes the needs to understand destinations as a network of stakeholders as well as the powerful effect of horizontal collaboration and flat rate pricing to boost the tourism demand. ER