FN ISI Export Format VR 1.0 PT J TI How to win guests/families for day trips from the region St. Gallen to the «Appenzeller Hinterland» AF Marbet, Sylvie AU Marbet, S AB A question that many tourist destinations like the Appenzeller Hinterland are facing, is: how to attract more guests to the destination? The purpose of this thesis is to develop touristy products and leisure facilities for the Appenzeller Hinterland in order to generate more day guests/families for the region. Further, a better allocation of guests/families on the whole region is aspired, rather than only on several products and facilities. This bachelor thesis is mainly structured in three parts. A theoretical part, an analyzing part and product development. The first part gives an insight into the theory of product development. The second part includes broad analyses of the Appenzeller Hinterland namely a side evaluation, a traffic analysis, a tourism & leisure analysis as well as a benchmark analysis. Quantitative expert interviews provide information from the supply side. Out of the findings, a SWOT analysis is created. A qualitative survey conducted in St. Gallen delivers information out of the demand perspective. According to the findings of these analyses, appropriate touristy products and leisure facilities are developed. ER