TY - THES AU - Cakal, Basak T1 - Retention of Cabin Crew Personnel T4 - Strategies and Developments at Swiss International Air Lines DA - 2013 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Bischoff, Heinrich AB - Employers are finding themselves in a changing labour market. Facing generational differences, Swiss International Air Lines Ltd. is confronted with difficulties retaining especially young Cabin Crew Members out of the Generation Y (born 1980 or later). Aim of the thesis is to investigate the reasons for the high fluctuation rates and draw according recommendations. On that account the interaction of the Generation Y’s characteristics related to job specific features, human resources-factors as recruiting, corporate culture and employer branding as well as managerial implications are initially examined in a first theoretical approach. The empirical research is conducted with on the one hand Cabin Crew Members out of this cohort themselves as well as their superiors and on the other hand with external experts. After comparison of theoretical and practical findings, improvement possibilities are deduced. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -