TY - THES AU - Stocker, Alexandra T1 - Low budget tourism T4 - A chance or a threat for the destination ENGADIN/St. Moritz DA - 2006 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kogler, Aurelia AB - The thesis starts with a short introduction about the destination ENGADIN/St. Moritz and its history. Then, the term «low budget tourism» needs to be defined for this paper. Before looking at the low budget tourism development, the origins of the general low budget movement are described. After an analysis of the current tourism situation in Switzerland and the expected future tourism trends, the thesis focuses on the destination ENGADIN/St. Moritz with regard to low budget tourism. A detailed investigation of existing low budget tourism offers and planned low budget projects allows an estimation of the potential of this new guest segment in the valley. To round up the findings of this analysis, the attitudes of different low budget tourism providers in the region are inquired through interviews and questionnaires. The following chapter lists some exemplary practices of low budget tourism in Swiss Alpine destinations. Finally, measures and possible strategies for ENGADIN/St. Moritz are developed and evaluated. The thesis ends with a concluding word. M3 - Diplomarbeit Tourismus M4 - Citavi ER -