TY - THES AU - Wilhelm, Domenica T1 - Ecological Sustainability in Meeting Management T4 - The Case of the Congress Center Basel DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Abegg, Bruno AB - Since the publication of the Brundlandt report 1987, sustainable development has become a worldwide concern. Also the meeting industry, as the second most wasteful industry worldwide, has realized the need for change. Out of this development the term «Green Meetings» has arisen and players within the meeting industry have started to rethink their practices. This Bachelor thesis aims to evaluate the drivers and barriers of going green in the case of the Congress Center Basel. Furthermore, the areas for implementation, as well as the role of ecolabels applicable for congress centers are discussed. Corporate greening is widely discussed in literature. Nonetheless, the specific drivers and barriers, with a focus on the evaluation of customers’ pressure for the Congress Center Basel are assed through semi-structured interviews with eight customers of the Congress Center Basel. Conclusively, recommendations for further actions for the Congress Center Basel are given. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -