FN ISI Export Format VR 1.0 PT J TI Brand creation, positioning and brand awareness of Montafon AF Schiesser, Stefan AU Schiesser, S AB Consumers today are faced with information overload. The number of brands has dramatically increased during the past years. At the same time, the capacity and willingness of consumers to absorb and process information has decreased. The importance of strong brands has become a central theme in marketing and sales. This Bachelor thesis analyses the identity, image and level of awareness of the destination brands Schruns-Tschagguns and Montafon. Important questions are how the brands Schruns-Tschagguns and Montafon are perceived by people in target markets and how well-known the brands are in comparison with each other. To be able to answer these questions, an online survey was conducted. Additionally, the image brand managers have of Schruns-Tschagguns and Montafon was evaluated by conducting interviews. To summarise, the content of this papers reflects the range of perceptions of the two brands both from an inside as well as from an outside perspective. ER