TY - THES AU - Rüegg, Thomas T1 - Freestyle World Championships as a driver for a younger tourist segment in the Upper Engadin DA - 2017 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Bergamin, Domenico AB - Corvatsch AG is one of the main cable car companies in the Upper Engadin. Unlike other areas in the canton of Grisons, the Upper Engadin faced declining demand among European tourists in recent years. Around five years ago, Corvatsch started to accommodate a Freeski World Cup. Although freeskiing and snowboarding have had great TV ratings at the Olympic Games, it is still hard to get enough support because alpine skiing is still number one in the alps. This thesis evaluates how a Freestyle World Championship at Corvatsch could attract a younger tourist segment. It focuses on how freestyle events are of great interest to young people and which potential markets could be attracted with such an event. Furthermore, it defines measures of success, besides the event itself, to attract this customer group. The results are based on a qualitative research approach, next to an extensive literature review. Interviews have been carried out, with experts from the event/freestyle scene. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -