TY - THES AU - Schwander, Andrea T1 - Perceptions and Image Analysis of the Internationale Kurzfilmtage Winterthur T4 - The view of the Swiss Film Industry DA - 2011 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schatzmann, Clarissa AB - Film festivals have become an important feature of our cultural life. Their importance is increasingly recognised, yet the number of film festivals is still augmenting. With the professional operation of competitors the need for clear profiling and awareness arises together with the issue of image perception. This bachelor thesis highlights the importance and role of image for film festivals and investigates in a perceptions and image analysis of the Internationale Kurzfilmtage Winterthur (KFTW). This is done from the point of the Swiss film industry as they are one of the key target groups and contribute significantly to the success of the festival. The empirical part therefore encompasses eleven expert interviews with qualitative and quantitative-based questions and is supplemented by a situation analysis and a competitor analysis. The aim of the former is to assess strengths and weaknesses while the latter evaluates how the KFTW profiles against its competitors. Hence critical performance factors are assessed and indicate a valuable allusion to stream the scarce resources of a festival. Finally, recommendations for the KFTW are deduced from the findings for the enhancement of awareness, profiling and image. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -