FN ISI Export Format VR 1.0 PT J TI Qualitative and Quantitative Evaluation of Journeys regarding Sustainability Issues AF Muggli, Carol AU Muggli, C AB Sustainable tourism is becoming more and more important in order to protect our planet and to keep the travel industry and its fundament alive in the long-term. Especially tourists with their power of decision have a big influence. Thus, it is crucial to begin here by sensitizing this stakeholder group. Various approaches exist, but most of them are one-sided and difficult to understand for ordinary persons. Therefore, the aim of this thesis is to create a comprehensible and holistic sustainability evaluation tool for journeys offered by Kuoni. The tool, called «Kuoni Star», provides Kuoni’s customers with a rough hint about the grade of sustainability of their journey. The «Kuoni Star» looks at the whole journey and all sustainability dimensions. It makes the complex topic of sustainable tourism understandable and serves as a valuable decisionmaking help when planning a journey. In a first step, the literature review sets the basis for the «Kuoni Star». Here, sustainability in journeys and sustainability evaluation tools are defined. Kuoni’s offers and its engagement in sustainable issues are presented. In a next step, the «Kuoni Star» is created before the empirical research aims to check its usability. Firstly, the opinion of experts and customers is investigated which leads to adaptations. This revised version of the «Kuoni Star» is then used for an experiment in form of a practical test which serves to discover the applicability of the tool. ER