TY - THES AU - Roffler, Melinda T1 - Inbound Singapore T4 - Developing a new destination for the Swiss Travel Market DA - 2011 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schuckert, Markus AB - The choice of tourism destinations nowadays is almost limitless and with this the destinations face fierce competition. The survival in the shark tank is a hard fight; therefore, destinations need to be competitive in order to outrage their rivals. Singapore, the Southeast Asian city state, is one of the most famous business and hub destinations in the world. This image was long seen as a factor of success. However, things have changed and Singapore and especially Singapore Airlines are aimed at no longer promoting Singapore as a stop-over but as a short city break destination on the Swiss travel market. The purpose of this thesis is to illustrate the process of such a repositioning as well as to highlight the travel behaviour of Swiss tourists and finding out whether Singapore could be a new end destination for the Swiss travel market. The paper has been created by using relevant scientific papers, related books and internet homepages. In addition, a 437 sample questionnaire was conducted in order to find out if there is demand for short city breaks to Singapore. Out of the literature and the results of the questionnaire recommendations for the Singapore Tourism Board and Singapore Airlines are given. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -