FN ISI Export Format VR 1.0 PT J TI Wellness at Arosa Kulm & Alpin Spa AF Landis, Andrea AU Landis, A AB Recently, the wellness tourism underwent a great boom. There are many different wellness offers which lead to a vast and unclear supply. A professional understanding about the combination of the wellness products is therefore essential for a successful performance. The main objective of this paper is to give the Arosa Kulm & Alpin Spa recommendations on how the wellness packages need to be designed in order to make them more attractive to the guests. To answer this question a guest survey has been carried out in order to investigate the structure, behaviour and needs of the demand side. On the other hand, expert interviews with direct and indirect competitors have been conducted in order to compare the existing wellness offers and to examine the trends on the supply side. On the basis of the existing theoretical knowledge, the hotel description and the gathered empirical data, recommendations are generated in the form of a catalogue of measures. This catalogue also contains the efforts which are required to implement the recommended measures. To sum up, this bachelor thesis gives the Arosa Kulm & Alpin Spa a few guidelines in order to enhance the wellness performance with focus on the wellness packages. ER