FN ISI Export Format VR 1.0 PT J TI Tourist's Perception on choosing a Destination AF Sanei, Saba AU Sanei, S AB Social media marketing in recent years has developed in various ways. The tourism and travel industry has benefited from social marketing to introduce destinations to users and create a favorable image. However, few studies have been done to discover how social media can make a positive destination image through the available channels for troubled countries with an unfavorable image. An online survey with 162 participants was conducted to study the influence of social media on the choice of destination and decision-making process. Furthermore, the study aimed to determine the perception of tourists of Iran as a tourist destination. Based on the quantitative research, respondents stated that the social media platforms influence their choice of destination and travel research and that WOM significantly impacts their travel choices. Respondents indicate that they are willing to travel to Iran, but there is a lack of information about Iran as a tourism destination. ER