TY - THES AU - Schneeberger, Roman T1 - Inbound Luxury Medical Tourism Product Development T4 - Demand, Sustainability and Strategic Alliance Factors DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kogler, Aurelia AB - This research aimed to identify factors that play a role in demand, sustainability and strategic alliance in the particular inbound luxury medical tourism product development of St. Moritz Bäder AG located in the Alpine destination of Engadin and St. Moritz. In-depth semi structured expert interviews and literature review served in selection of appropriate objectives and methodology. Existing gap in the research of inbound medical tourism led to using general medical tourism research as reference that suggested combining both qualitative and quantitative methods in respective order. The main model (R2=0.315 and p-value <0.001) as well as secondary models are very comparable with other research and confirm that there is a potential to develop niche luxury medical product in this suitable region using its given natural environment and niche attributes. Driving customer demand factors such as medical reputation and the presence of a well-known specialist are essential for product strategy. The study is grounded in the existing medical tourism research and therefore the results, given limitations, can be applied and further research can extend the findings. M3 - Masterarbeit Tourism M4 - Citavi ER -