FN ISI Export Format VR 1.0 PT J TI Strengthen the returns of Sport Ferien Resort Fiesch AF Bruderer, Daniela AU Bruderer, D AB In the recent years, the resort in Fiesch faced a strong decrease of overnight stays due to an inappropriate marketing strategy and the European economic situation. The aim is to add value and relaunch the resort. Therefore, a new event business segment shall be developed. This Bachelor Thesis takes a look on the events industry and various types of events. Based on concepts presented in the literature and a thorough analysis of the companyō€€€s situation, opportunities and event-market segments are presented and realistic event ideas are proposed. Towards the main objective, which is proposing new products for meetings and events, an extensive literature review is performed. Insights from this review are complemented by case studies and utilized to develop new product concepts for the resort. In addition, the results of two expert interviews strengthen the arguments outlined in this thesis. To conclude, recommendations for the resort are deduced from our findings. ER