FN ISI Export Format VR 1.0 PT J TI Consumer and Travel Behaviour of Japanese Guests in Switzerland AF Sutter, Claudio F. AU Sutter, CF AB Japanese visitors are an important market segment for the RhB (Glacier Express) because of the high number of tourists and spending habits. A professional understanding of the Japanese consumer is therefore essential for successful business practices. This bachelor thesis mainly consists of an introductory part, of a theoretical section, and finally, of an analysing part of Japanese tourists in Switzerland. Even though, various literature about the Japanese tourists exist, only little research has been conducted on analyzing consumer and travel behaviour of Japanese travellers in Switzerland. Therefore, one objective of this research paper was to investigate the travel behaviour attitudes with focus on the traffic movement of Japanese travellers in Switzerland. To find this out, an on route visitor survey was developed and 375 questionnaires from Japanese travellers were collected. The second lead question was to compare existing findings with the empirical data derived from the survey results and see if there are any differences. In summary, this paper supports and enlarges the existing knowledge about Japanese travellers on the Glacier Express, in order to reach more customer awareness. ER