TY - CHAP SN - 978-3-030-79549-8 AU - Wittmer, Andreas AU - Bieger, Thomas T1 - Airline Strategy T2 - Aviation Systems. Management of the Integrated Aviation Value Chain ED - Wittmer, Andreas ED - Bieger, Thomas ED - Müller, Roland PY - 2021 CY - Berlin PB - Springer ET - Second Edition UR - https://doi.org/10.1007/978-3-030-79549-8_5 SP - 139 EP - 184 T3 - Classroom Companion: Business AB - The core product of all airlines is rather homogenous as in selling a seat on a flight between two airports. Therefore, the only protectable strategic resources of an airline are its brand, the customer basis and its position at a hub airport. The core of its operations is shaped by its network meaning that network management is crucial. This chapter shows the different strategies as well as their typologies including point-to-point or hub-and-and-spoke. The different strategies mainly rely on network effects and are shaped by many variables. These can also be complemented by cooperation such as alliances or codeshares. Furthermore, the application of network effects creates additional value for customers which helps differentiate business models and in turn shapes the different airlines’ concepts. T4 - From Network Management to Business Models Y3 - 22.10.2021 M4 - Citavi ER -