TY - THES AU - Lenz, Céline T1 - Cooperation in Tourism: Graubünden 2014-2021 T4 - Cooperation Project Planning and Implementation – A Framework DA - 2014 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Mosedale, Jan AB - The research paper on hand is investigating cooperation in the tourism industry. The canton of Graubünden launched the new tourism program ‘cooperation program for tourism in Graubünden 2014-2021’. The literature agrees upon the necessity of cooperation in the fragmented tourism industry. A comprehensive tourism product can only be delivered through cooperation. Additionally, with cooperation risk is reduced, costs are reduced and resource allocation can be attained. Based on qualitative interviews success factors and barriers are detected and analyzed. In the tourism industry the awareness of cooperation as necessity to stay competitive is high. Since tourism is dominated by SMEs cooperation often bears too much risk and costs for these businesses to cooperate. Therefore Graubünden has to create an appropriate environment where the tourism network can evolve. Platforms for cluster building, risk reduction with best practice examples and workshops for SMEs are few examples for sustainable tourism development through cooperation. M3 - Masterarbeit Tourism M4 - Citavi ER -