FN ISI Export Format VR 1.0 PT J TI Trends in MICE Tourism in Switzerland and their strategic impact on the Radisson Blu Basel AF Arnet, Nicole AU Arnet, N AB The Radisson Blu Basel is one of the main business hotels in Basel which hosts many national and international guests during exhibitions and conventions. The city of Basel is well known for its exhibitions and conventions such as Art Basel and Baselworld, and therefore, the MICE business in general represents a rather profitable segment of the city’s tourism industry. As the competition is high, it is important to keep up with the developments of the industry and to constantly improve the services provided by the hotel. This Bachelor Thesis provides strategies for the Radisson Blu Basel which will help the hotel to adapt to the trends of the MICE industry in Switzerland and stay successful in the market. To get a better insight, the business tourism industries of Switzerland, with a focus on the one in Basel, are analyzed. Based on the interviews with benchmark hotels of the Swiss MICE industry as well as with organizers of conventions and exhibitions, strategies are elaborated. ER