TY - THES AU - Schümperli, Sarah T1 - Development of a Sponsorship Plan for the «Festival della Castagna» in the Valley of Bregaglia DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schocher, Jon Andrea AB - The Festival della Castagna is an event taking place in the Valley of Bregaglia. This year, it occurs for the eight time and will last approximately 15 days. During these days, visitors have the possibility to taste dishes made out of chestnuts as well as taking part on several cultural related activities. As the Festival della Castagna becomes more and more popular, further financial sources are needed in order to carry out the event. Additional money from sponsors is the desired solution for this problem of missing financial sources. Therefore, aim of this bachelor thesis is to propose three sponsors which fit well to the Festival della Castagna. To reach this goal, the festival itself and an assortment of potential sponsors have been examined in detail to find out which sponsors are the best suited for the event. Furthermore, a literature review provides additional insights into the theory of sponsorship, supporting the value of such a tool. Last but not least, several recommendations give ideas about a possible future sponsorship relationship between sponsor and sponsee. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -