TY - JOUR AU - Gerth, Matthias AU - Rademacher, Patrick AU - Pühringer, Karin AU - Dahinden, Urs AU - Siegert, Gabriele T1 - Challenges to Political Campaigns in the Media JF - Studies in Communication Sciences SP - 149 EP - 169 IS - 1 VL - 9 PY - 2009 UR - https://dx.doi.org/10.5169/seals-791042 AB - Due to an increasing interdependence between mass communication and political process, the role of media in political campaigns generated much debate. In this paper, we identify commercialization, framing and personalization as three key challenges to the way the media face political campaigns. We theoretically derive three hypotheses, one for each of those challenges. Based on data from expert interviews as well as from a content analysis, the validity of each hypothesis is surveyed. The results do not confirm an assumed lack of providing campaign relevant news in the media coverage as proposed by considering the media as purely commercially driven organizations. Further they demonstrate the use of different frames for the presentation of competing positions in a political debate. Finally, personalization appears as an important strategy of news selection, focusing on a small number of prominent actors. T4 - Commercialization, Framing and Personalization Y3 - 11.12.2020 M4 - Citavi ER -