FN ISI Export Format VR 1.0 PT J TI Possibilities to extend the duration of stay of the South-East Asian market in Switzerland AF Hochstrasser, Vanessa AU Hochstrasser, V AB Tourism belongs to the most important industries in Switzerland and it is of importance to remain attractive not only to pre-existing markets but also to new and emerging markets. The South-East Asian markets that were analysed in this work are Singapore, Malaysia, Thailand and Indonesia and are one of the last big group for Switzerland’s Tourism. Although these countries only represent a small percentage of all tourists in Switzerland their sleep overnights in Switzerland have increased in recent years and it is expected that this number will rise further. For this reason the four countries have been analysed regarding their demographics, economic environment and different aspects in order to understand the SouthEast Asian traveller and include consumer behaviour with a comparison of the Western and Asian culture, their interests as well as their travel behaviour. Experts from the tourism industry in Switzerland as well as experts that are located in South-East Asia have been interviewed. Finally these findings have been implemented in the recommendations. ER