TY - THES AU - von Ballmoos, Nadja T1 - Places of Power in the Zurich Oberland and their Touristic Potential DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Voll, Frieder AB - Zürioberland Tourism is the tourism organisation of the region Zurich Oberland, implementing part of the responsibilities imposed by the state’s new regional policy aiming to stabilise the economy of rural areas. With the help of this bachelor thesis, the company aims to find out if the subject of “places of power” should be used for a new campaign and if so, in what manner the subject should be addressed in order to attract as many visitors as possible. Besides analysing the term “place of power” and different perceptions about it this bachelor thesis is providing recommendations about the handling of the term. The recommendations are based on inputs from expert interviews and include specific product suggestions. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -