FN ISI Export Format VR 1.0 PT J TI Analysis and Development of Leisure Facilities for the Destination Lenzerheide AF Fehrlin, Kathrin AU Fehrlin, K AB Worldwide competition in tourism has increased in the last couple of years. New resorts were built with high qualitative products for low prices. Since Switzerland is known for its high prices, the only possibility to gain competitive advantage is through a clear positioning by means of quality. Lenzerheide follows this trend and improves and develops its products steadily. This individual diploma thesis focuses on an analysis of leisure facilities as well as their development. The first part of this thesis aims to measure the customer value of existing products of Lenzerheide Tourism as well as of local suppliers. This should be done through a survey. Out of the results possible measures to develop or to improve products should be suggested. Another part of the thesis is to analyse existing cooperation of Lenzerheide Tourism and the existing communication tools to inform the guest on the spot. Based on the analysis future cooperation partners and communication channels should be proposed. A closing word will sum up the topic. ER