TY - THES AU - Meier, Sandra T1 - Strengthening the Summer Business of the Swiss Ski and Snowboard School Klosters T4 - Running a Booking Office for Outdoor Sports DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kogler, Aurelia AB - This thesis shows an approach of how a ski school possibly can establish itself in the summer tourism market. In fact, it demonstrates how this could be achieved at an accelerated pace with minimal risks involved. Yet, it is understood that they cannot achieve this goal by going it alone. Therefore, it is essential to develop a comprehensive clarification of collaborative action, in particular strategic alliances, as well as to identify its role. Alliances bring the possibilities to obtain diversified offerings. Indeed, diversification seems to be a must in terms of Alpine summer tourism development. Hence, the theoretical components of this study intended to examine these three key aspects. Subsequently, the following methodology has been applied to turn this into SSSK’s real business practice. Firstly, the potential partners have been interviewed. Secondly, desk research has been conducted in order to analyse benchmark practices. These findings will underline the final recommendation for the SSSK. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -