Dr. oec. HSG

Research project leader

Institute for Tourism and Leisure (ITF)

Telefono

+41 81 286 37 74

E-Mail

Specializzazione

Alpine resorts, Research management, Information management, brand management, marketing & communication, media influence, Research skills, statistics, Tourism 4.0, Connected thinking, advertising, Data survey, Research methods, Projects in the field of digitalization, Consulting, Digital Transformation & Society, event organisation and communication, Digital transformation in tourism, Barrier-free tourism, questionnaires (surveys), Big data ethics, education management, change management, Consumer behavior / travel behavior, Content marketing, Customer Experience, Data Analytics, Data visualization, destination management, Service marketing, digital humanities, Digital marketing, digital nudging, Debating Culture

Attivo/a nei corsi di studio

Tourismus