Dr. oec. HSG

Research project leader

Phone

+41 81 286 37 74

E-mail

Subjects

Alpine resorts, Digital transformation in tourism, Digital Transformation & Society, Projects in the field of digitalization, Debating Culture, event organisation and communication, Research management, Research methods, Information management, brand management, marketing & communication, media influence, Research skills, statistics, Tourism 4.0, Connected thinking, digital nudging, Digital marketing, Barrier-free tourism, questionnaires (surveys), Consulting, Big data ethics, education management, change management, Consumer behavior / travel behavior, Content marketing, Customer Experience, Data Analytics, Data survey, Data visualization, destination management, Service marketing, digital humanities, advertising

Studies

Tourism