Digital strategies and AI for companies - University of Applied Sciences of the Grisons

Research field

Digital strategies and AI for companies

The digital transformation offers a wide range of development opportunities for companies. These potentials must be identified, a suitable strategy must be designed, corresponding digital tools must be developed and implemented in an iterative process. In the research field Digital Strategies, SIFE supports companies in the development of suitable strategies, analyses the use of digital means and accompanies the implementation. The focus is on changes from the perspectives of people, technology, organisation and society.

Increasingly, the potential of artificial intelligence (AI) is influencing the management of organisations at different levels (e.g. strategy, innovation, business models, service and product development, process efficiency and effectiveness, decision-making). SIFE addresses the opportunities of AI for companies, develops methods and tools to overcome challenges and enables companies to use AI effectively to achieve their goals and position themselves in the market for the future.

There are various forms of cooperation:

Get in contact with us and we support you in your projects.

Discover our projects in German

Service Innovation Lab (SIL)

The Service Innovation Lab (SIL) of University of Applied Sciences of the Grisons is the competence centre for human-centric service innovation in Graubünden. We are experts in the fields of design thinking, lean start-up, Google sprints, business modelling and other methods.

Degree programmes

Bachelor's degree Business Administration

Study business administration – the broad basic training you receive will enable you to master topics including digitalisation, management functions, personnel, marketing, accounting, banking and corporate governance. You will develop your own ideas and concepts that you apply during projects of real companies.

Bachelor's degree Digital Business Management

The bachelor’s degree programme in Digital Business Management covers the design, implementation and coordination of digital projects – from online marketing to websites and mobile apps. You learn how to work with innovations and technologies and how they can be used in companies and start-ups.

Bachelor's degree Information Science

In the bachelor’s degree programme in Information Science, you will learn more about information research, human computer interaction, information management as well as media and social science. Information Science forms the interfaces between information and people and is becoming ever more important in our everyday working lives.

Bachelor's degree Multimedia Production

Are you interested in communication as well as the presentation and production of multimedia contents and also eager to learn about the required media and programming technology? If so, the bachelor’s degree programme in Multimedia Production is perfect for you.

Bachelor's degree Sport Management

Learn the entire spectrum of sport management in the bachelor’s degree programme in Sport Management at University of Applied Sciences of the Grisons – with topics such as sport marketing and media, sport financing, sport economics, sport science, sport law, strategic management in sport, HR and leadership in sport as well as event management.

Master's degree New Business

The master’s degree programme in New Business of University of Applied Sciences of the Grisons deepens your knowledge in the area of new business development. It demonstrates how new products emerge, new markets are developed and complete new business models result from technological, environmental and social trends.

DAS Business Administration

A basic knowledge of business is essential for management staff. The Diploma of Advanced Studies (DAS) introduces students to the field of Business Administration. The basics are taught in the fields of Management, Leadership, Finances and Controlling, Law, Production and Marketing.

CAS Digital trends in Information Work

Students receive an insight into digital information work trends. The specific area of interest is largely determined by the student’s job-concurrent activity.

MAS Business Administration

Executive staff are increasingly having to think and act like entrepreneurs. Only in this way can companies exist in a dynamic environment. The Master of Advanced Studies (MAS) focuses on developing entrepreneurial skills and comprehensive leadership expertise.

MAS Energy Management

The job-concurrent Master of Advanced Studies (MAS) in Energy Management offers management qualifications for fields of activity which directly and indirectly relate to energy production, creation and distribution.

MAS in Information Science

The Master of Advanced Studies (MAS) in Information Studies provides you with the necessary basic knowledge as well as knowledge of information and communication technologies and business administration and management. This is in the professional fields of Library, Archiving and Documentation.

Executive MBA in Digital Transformation

The goal of the Executive MBA (EMBA) in Digital Transformation at University of Applied Sciences of the Grisons is to impart the most important trends, strategies, business models, methods and processes which result from the digital transformation.

Executive MBA in General Management

Digitalisation, change and progressively shorter innovation cycles present complex, complicated challenges for management staff. Learn in-depth leadership skills such as strategic thinking, acting entrepreneurially, acting agilely and dynamically and initiating change processes.

Executive MBA in Disruptive Business Development

Learn in the EMBA in Disruptive Business Development how new products and services are developed and implemented, new markets are developed and technological, ecological or societal trends can be used to develop business models.

Specialist knowledge

Employees

Are you looking for a contact person? In our employee database, you can search for employees and filter your results according to various criteria. We look forward to hearing from you.

Team of the Swiss Institute for Entrepreneurship

Our team at the Swiss Institute for Entrepreneurship (SIFE) deals with the issues of Digital Strategies, Innovation, Internationalisation and Corporate Responsibility. Get to know our team!

Lecturer

Sebastian Früh

Phone: +41 81 286 37 47