Understand change. Shape the future of tourism.
Study full-time or part-time
The Master's degree Tourism and Change will prepare you for the challenges of tomorrow's tourism.
- Full-time or part-time study
- Flexible study planning
- Strong industry connections and practical projects
- International learning environment
- Programme taught entirely in English
Have you made up your mind yet? Sign up now.
Degree programme at a glance
Tourism is changing rapidly. Digitalisation, sustainability, climate change, shifting consumer expectations and global uncertainties are transforming destinations, organisations and entire tourism systems.
The Master of Science in Business Administration with Specialisation in Tourism and Change prepares you to understand, manage and shape these transformations.
You will learn how to analyse change processes, develop future-oriented strategies and create positive impact for organisations, destinations and communities. The programme combines tourism expertise with business administration, innovation, sustainability and leadership.
Degree
Master of Science FHGR in Business Administration with Specialisation in Tourism and ChangeStudy model
Full-time or part-timeDuration of study programme
3 semesters full-time or up to 8 semestersPlace of study
Chur, optional semester or summer school abroadBegin of study programme
SeptemberTeaching language
EnglishDirector of Studies
Mosedale Jan More about Mosedale JanApplication deadline
31 May Apply now!
5 Reasons to Study Tourism and Change at UAS Grisons
Are you ready to turn your passion for tourism into a thriving career while creating positive change? Our '7-steps to obtain your dream job' guides you through a process that you can follow to get your dream job in tourism. Fill out the form now and take the first step towards a fulfilling career.
Future prospects
Tourism organisations need professionals who understand change and can translate complex challenges into future-proof strategies.
- Destination Management
Develop destinations and tourism regions sustainably. - Hospitality Management
Lead hotels and hospitality organisations through change. - Tourism Marketing
Design strategies that respond to changing customer needs and market dynamics. - Consulting
Support tourism businesses and destinations in transformation processes. - Innovation and Business Development
Create new tourism products, services and business models. - Leadership Roles
Take on management positions within tourism organisations and businesses.
Learn more about career opportunities and industry projects.
About the programme
The programme focuses on understanding, managing and creating change in tourism and society.
Key areas of study
- Tourism and Change
- Sustainability
- Innovation
- Digital Transformation
- Organisational Leadership
- Change Management
- Business Administration
- Entrepreneurship
Learning through practice
- Consultancy projects
- Industry collaborations
- Mentoring programme
- Work placements
- Master's thesis
- Applied research projects
Your areas of specialisation
The ‘Tourism and Change’ Master’s programme prepares you for the exciting challenges of tomorrow’s tourism industry by teaching you to
- analyse change
- manage change
- shape positive change
This is how the degree programme is structured
The programme comprises 90 ECTS credits.
- Mandatory modules
- Mandatory elective modules
- Elective modules
- Consultancy Project
- Master's Thesis
Information events
Join an information event for the Master's degree Tourism and Change – we hope to see or talk to you soon! The presentation on the Master Tourism & Change will be held in English.
Admission requirements
You must meet the following requirements for admission to the Master's degree at the University of Applied Sciences of the Grisons (UAS Grisons).
Please contact us if you have any questions about the admission requirements. We will be happy to help you.
Admission requirements Box
You have one of the following diplomas:
- A Bachelor’s degree from a university of applied sciences that is recognised in Switzerland
- A Bachelor’s degree from a university that is recognised in Switzerland
Direct Admission
Do you hold a Bachelor's degree in tourism or another related field from a University of Applied Sciences or a university and meet the language proficiency requirements? If so, you fulfil the requirements for direct admission to the Master's programme.
Language Proficiency
Is English not your native language? In that case, you will need proof of English language proficiency at C1 level or that you have undertaken previous studies in English.
Non-related Degrees
Have you completed a Bachelor’s degree in a different field? You may still be admitted to the Master’s programme on the condition that you acquire the missing prerequisite knowledge before starting your studies. We are happy to support you – contact us!
Transfers from other universities
Would you like to transfer from another university, university of applied sciences, or PET college? Please contact the Director of Studies. Credits for Master’s-level modules completed at another institution may be awarded in consultation with the Director of Studies prior to the start of the programme.
Organisational information
How much does it cost to undertake a master’s programme at the UAS Grisons? Where does the programme take place? How many ECTS credits will I receive? On what days will I have lectures and seminars? What degree will I be awarded after completing the programme?
Organisatoriches
Tuition fees and funding
- CHF 960 per semester for students from Switzerland/Liechtenstein
- CHF 1,550 per semester for international students
- one-off enrolment fee: CHF 300
- additional costs, e.g. for study materials, software or field trips
- own laptop required
Teaching and study life
- Standard duration: 3 semesters
- Can be extended to up to 8 semesters
- Classes are usually held on Thursdays, Fridays and Saturday mornings
- Classes usually take place between 9:45 am and 4:45 pm
- Study in Chur
- Programme starts in September
- Semester abroad possible
FAQ
Here you’ll find answers to frequently asked questions about the Tourism and Change degree programme and the Tourism Manager role.
What is the Master Tourism and Change?
The Master in Tourism and Change at the UAS Grisons (FH Graubünden) is a practice-oriented Master of Science (MSc) in Business Administration. The programme provides in-depth knowledge in tourism management, sustainable tourism, digitalisation, and change processes within the sector. Students learn to analyse, manage and design change in tourism. They develop the strategic skills to understand industry shifts, lead through transformation, and create innovative solutions for tomorrow's challenges.
Is a Master’s degree in Tourism and Change worthwhile?
A Master’s degree in Tourism and Change at the UAS Grisons (FH Graubünden) is worthwhile because graduates can actively drive change in the tourism industry. The programme combines strategy, sustainability, digitalisation, and change management, opening career opportunities in hospitality and tourism management, including roles in destinations, hotels, agencies, consulting firms, or international organisations that implement change and innovation.
What can you do with a Master’s degree in Tourism and Change?
Graduates with a Master’s degree in Tourism and Change at the UAS Grisons (FH Graubünden) take on leadership and project management roles to manage change in tourism companies, destinations, event agencies, international organisations, or consulting firms. They develop sustainable strategies, optimise services, implement digital transformation projects, and successfully execute change processes in the industry.
What do you need to study Tourism and Change?
To enrol in the Master’s degree in Tourism and Change at the UAS Grisons (FH Graubünden), a bachelor’s degree in tourism, business, or a related field is required. Key skills include analytical thinking, an interest in strategic management, change processes, sustainability, digitalisation, as well as teamwork and communication abilities.
Is the Master in Tourism and Change difficult?
The Master in Tourism and Change is demanding and practice-oriented. It combines tourism management, change management, digitalisation, sustainability, and project work. Students who demonstrate commitment, analytical skills, a willingness to learn, and organisational talent can successfully complete the programme. Practical projects and case studies specifically prepare them for industry changes.
What does a Tourism Manager do?
Tourism managers develop strategies, manage projects, and organise tourism offerings. With a Master in Tourism and Change at the UAS Grisons (FH Graubünden), they take on leadership roles in destinations, hotels, event agencies, consulting firms, or international organisations. They are responsible for digital transformation, sustainable projects, and change processes in the industry.
Are Tourism Managers in demand?
Yes. Tourism managers with a business-oriented Master in Tourism and Change are highly sought after in the growing travel and leisure sector. The programme at the UAS Grisons (FH Graubünden) provides practical knowledge in strategy, sustainability, digitalisation, and change management, enabling graduates to successfully lead change processes in destinations, hotels, agencies, or consulting firms.
How much does a Tourism Manager earn?
In Switzerland, management positions in destinations earn around CHF 80 000 per year, this depends on experience, role, and sector. With a Master in Tourism and Change from the UAS Grisons (FH Graubünden) and relevant work experience, earning potential increases significantly, particularly in senior positions and roles responsible for managing change processes.
What should you study to become a Tourism Manager?
Those who wish to become tourism managers should ideally pursue a Bachelor's and Master's degree in tourism management or business administration, such as the Master of Science (MSc) in Business Administration with a major in Tourism and Change at the UAS Grisons (FH Graubünden). The programme provides in-depth knowledge in management, digitalisation, change management, and sustainable tourism development, preparing graduates for leadership and project roles where they shape change and innovation in the industry.
Your next step
Information session
Get an insight into the degree programme and ask any questions you may have.
Application
Register online and upload the required documents. Application deadline: 31 May.
Advice
Do you have any questions about the study programme? Would you like any advice, or are you still unsure? Do you have any administrative questions? We will be happy to help you.
Fachhochschule Graubünden
Comercialstrasse 22
7000 Chur
Switzerland
Phone +41 81 286 24 65
Mail master@clutterfhgr.ch
