• In Leading Change, you critically review AI-generated analyses of case studies and compare them with your own assessment.
• In the methods courses and in your Master's thesis, you learn to use AI transparently in the research process and to reflect critically on its use.

A whole institute stands behind this. The Swiss Institute for Entrepreneurship (SIFE) conducts research in the field of «Digital strategies and AI for companies» and helps companies use AI effectively. Research, teaching and practice come together here.

Learn more about Digital Strategies and AI for Companies

entering new markets, building partnerships, developing new offerings

taking responsibility for products and services from the idea to market launch

developing business models and processes further with digital technologies and AI

founding your own start-up or taking over an SME as its successor

thanks to a cooperation agreement (in German) with the University of Zurich, you can pursue a doctorate after your Master's

The New Business specialisation focuses on opening up new business areas. New business areas can be opened up by developing new offerings (Business Innovation), entering new markets (Business Internationalisation) and realising entirely new business models (Business Transformation).

The Business Innovation module teaches how to create an innovation-friendly culture in companies and how innovations come about and are financed.

The Business Internationalisation module deals with the economic, political and legal framework of international competition. It explains which decisions a company has to make in the course of internationalisation and what consequences internationalisation has for intercultural collaboration.

The Business Transformation module deals with technological, ecological and social trends. It shows how new business models arise from trends and how they are implemented in companies.

The elective modules cover current topics in business management.

For example, the Digital Marketing module looks at the impact of digitalisation on marketing. Students learn to use digital strategies to reach customers across different channels – from defining objectives and selecting suitable measures to analysing key KPIs. They also gain an overview of relevant tools and platforms.

The Sustainability Management module examines the role of companies in an increasingly responsible society. It addresses the expectations of different stakeholders and shows how economic, social and environmental goals can be aligned. Students learn how to integrate sustainable action strategically into business processes to create long-term business success and added value for society.

The Supply Chain Management module provides basic knowledge of planning, managing and optimising global supply chains. Students learn how procurement, production and logistics can be designed efficiently and adapted to current requirements such as digitalisation and sustainability. They also acquire skills in process analysis and in applying key metrics and digital tools.

You can choose five of the following elective modules* according to your interests:

• Adaptive Leadership
• Corporate Communication
• Data Management
• Digital Marketing
• Leading Change
• Organisational Development
• Supply Chain Management
• Sustainability Management

*Subject to change

The courses in research methodology teach how to solve practical problems on a sound scientific basis. The Research Design course shows how to prepare and carry out demanding projects. The courses Qualitative Research Methods and Quantitative Research Methods show how to gain new insights with qualitative and quantitative research methods.

The student projects serve to apply and deepen what you have learned.

In a practice project, you contribute to the new business development of a company. The client can be your employer or a business partner of the programme.

The highlight of the programme is the Master's thesis. It deepens your knowledge of a topic of your choice. With the Master's thesis, you show that you can answer a practice-relevant question on new business development on a sound scientific basis and derive recommendations for practice.

Get an overview of existing Master's theses (in German).

You have the opportunity to take part in a study trip and experience how new business areas emerge in practice. You visit companies that have grown by developing new products, opening up new markets and transforming their business model. You experience the challenges of new business development and how these companies master them. You develop an idea for opening up a new business area for a company and present it to its decision-makers.

The programme is delivered in blended learning mode. Around 70 % of study time is self-study. Learning materials such as literature, learning videos, case studies, games and quizzes are available to you on an e-learning platform.

The remaining 30 % or so are classes on site on Thursdays and Fridays. These classes are deliberately interactive: you deepen, discuss, practise and apply the content. The focus is on exchange among students and with the lecturers.

Students work on real-world challenges from industry. Supported by professors in their methodological approach, they present their solutions to the client organisations and receive feedback for their personal development.

In the mentoring programme of the UAS Grisons, students meet experienced specialists and executives as equals. This creates real insights, personal development – and often long-term contacts.

This was also the case for Kristin Kreibich (MSc New Business), who looks back on an enriching year of mentoring with her mentor Martin Gerber (Agile Coach, STORY Thusis). Networking that inspires and opens up new perspectives.

• In the Wissensplatz magazine, a student explains what he expects from the Master's programme (in German).
• In a blog post, a Master's student reports on her experience with the Master's thesis (in German).
• Read in a blog post how a Master's student spent a semester abroad in Florence (in German).

Do you hold a Bachelor's degree in business from a university of applied sciences or a university, and can you demonstrate the required language skills? Then you meet the requirements for direct admission to the Master's programme.

Is German not your first language? Then you need proof of German skills at level C1.

Did you complete a Bachelor's degree in a different field? You can still be admitted, on condition that you acquire the missing prior knowledge before the start of your studies. We are happy to help – contact us!

Would you like to transfer to our Master's programme from another university or university of applied sciences? Then please contact the Director of Studies, who also decides whether modules you have already completed can be credited.

The UAS Grisons sees itself as a personal university that actively involves students in the learning process. Classes are held in groups of around 20 students. Lecturers see themselves as coaches who accompany students in their learning.

Students have access to a mentoring programme (in German). It gives them the opportunity to be accompanied by an executive from practice during their studies and to receive support with their career orientation.

The UAS Grisons helps students make their time at university as easy and pleasant as possible. We offer various services such as two canteens and libraries, a sports programme, counselling services, a career centre, language courses, various student associations, a choir and much more.

Find out more about our services for students, life in Chur, nature and leisure, and use our housing exchange.

The one-time enrolment fee is CHF 300 and is credited towards the tuition fee for the first semester. If you do not start your studies, the fee remains payable and will not be refunded.

The tuition fee is:

• CHF 960 per semester for students with Swiss or Liechtenstein citizenship
• CHF 1,550 per semester for all other students

Foreign students who lived in Switzerland for at least two years before starting their studies, are financially independent and were not in education can apply for the reduced tuition fee of CHF 960. The UAS Grisons must review and approve this in advance.

For students from countries outside Switzerland, Liechtenstein, the EU and EFTA, the UAS Grisons requires a deposit of CHF 3,000.

The tuition fees do not include teaching materials, special software, travel, meals and accommodation for excursions, block weeks and the Master's thesis.

You need your own good laptop. The Director of Studies will give you recommendations.

Find out more about financing options, such as scholarships or grants.

The programme takes three semesters full-time or four semesters part-time and can be combined with professional work. An academic year consists of two semesters of 13 weeks each, followed by two to three examination weeks. Exact dates and details can be found in the academic calendar (in German).

Classes take place as block days on Thursdays and Fridays from 9.15 am to 4.45 pm on the UAS Grisons campus and in-house at the programme's business partners. The locations are easily accessible by public transport. Public parking is available close to the campus in Chur.

Some elective modules take place on Saturdays.

There is no formal attendance requirement at the UAS Grisons. However, classes are designed for active exchange, so your participation is an important part of the programme.

A semester abroad is an enriching experience. It gives you the opportunity to immerse yourself in another culture during your studies. This experience improves your language skills as well as your intercultural and social skills.

A semester abroad broadens your horizons and helps you develop your personality. Previous exchange students therefore highly recommend it.

Below you will find an overview of the partner universities of the New Business specialisation where you can complete a semester abroad.

The Master's programme can be combined with professional work. A workload of up to 60 % is recommended, depending on the chosen duration of study.

The Regulations for Bachelor's and Master's programmes and the associated directive and guideline govern the conduct of studies, examinations and progression.

The European Credit Transfer and Accumulation System (ECTS) creates a standardised education area in Europe. Within it, students can move freely and have their academic achievements recognised throughout Europe.

Students receive ECTS credits for their learning outcomes, calculated from the workload and other conditions of the individual modules. One ECTS credit corresponds to an average workload of around 30 hours. Besides attending classes, the student workload includes time spent preparing and reviewing course content, preparing for examinations and self-study. At the UAS Grisons, a Bachelor's programme comprises 180 ECTS credits and a consecutive Master's programme 90 ECTS credits.

We want you to succeed in your studies at the UAS Grisons. If you have military obligations or health-related, structural or cultural difficulties, we will support you in organising your studies.

Compensation for disadvantages: If you have a disability or chronic illness that makes learning more difficult, you can apply for compensation for disadvantages. More information is available on the website of the contact point for compensation for disadvantages.

Postponement of military service: Find out how to postpone your military service with a request for postponement (in German).

Top-level athletes: The UAS Grisons wants top-level athletes to be able to combine their studies and sport. More information is available on the university sports website.