PhD

Lecturer

Centre for Business Administration (ZBW)

Phone

+41 81 286 37 85

E-mail

Subjects

genAI - generative Artificial Intelligence , social media, Sharing Economy, Service Innovation, Service Design , Open Science (Open Data, Open Source), public and private broadcasting, network development of start-ups, Natural Language Processing, multimedia, Mixed Reality, migration, market research and guest surveys, marketing & communication, brand management, Social Network Analysis, start-up, Start-up coaching, Large Language Models, Online Marketing, Metaverse, Research methods, Data survey, advertising, web technology (HTML, CSS, Javascript, PHP, MySQL etc.), Web technologies, Visual culture and communication, Virtual Reality, tourism marketing, Tourism 4.0, strategic management, strategy development, management methodology, Machine Learning, Teaching / further education, Deep learning, Data Analytics, Data Science, Data Science, Natural Language Processing, Customer Experience, crowdfunding, Consumer behavior / travel behavior, Business plan in tourism / hotel industry, business plan, Big data ethics, Big Data, questionnaires (surveys), augmented reality, Service marketing, digital humanities, Digital marketing, Artificial Intelligence, creativity techniques, intercultural aspects of tourism and outdoor sport management, innovation process, Innovation marketing, innovation management, innovation, Information literacy, idea management, business model development, Business models in tourism, business model, business idea, Research management, Agile Project Management