Bachelor's degree Tourism - University of Applied Sciences of the Grisons

Bachelor's degree
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Degree programme at a glance

Degree programme at a glance

You are fascinated by travelling, contact with other people and languages and would like to turn your passion into a career? Tourism presents many challenges, such as digitalisation and climate change, that offer numerous opportunities for innovative companies and curious individuals. Jobs are out there and waiting to be filled by motivated professionals.

We can offer you a degree programme that is underpinned by international business practice, with up-to-date study content and modern methods, and will prepare you really well for the world of work.

Do you have any questions? Then contact us or arrange an advisory appointment directly.

  • Degree

    Bachelor of Science FHGR in Tourism with respective major
  • Specialisations

    eCommerce and Sales in TourismMarketing and Product Development in TourismLeadership and ChangeEvent CommunicationSustainable Tourism and International Development
  • Study model

  • Duration of study programme

    3 years
  • Place of study

    Chur, semester abroad optional
  • Begin of study programme

  • Teaching language

    English or German/English
  • Director of Studies

    Arn Patric More about Arn Patric
  • Application deadline

    30 April Apply now!
Future prospects

Future prospects

Graduates of the Tourism study programme at UAS Grisons are not only in demand in the tourism and leisure sector, but also across the service sector as a whole thanks to their broad business knowledge and outstanding social and language skills.

A degree in Tourism will open up many doors for you. Here are some examples:

  • Destination manager
  • Marketing project manager
  • Product manager
  • Content manager
  • Social media manager
  • Sales manager
  • Advisor
  • Event manager
  • Project coordinator
  • Sponsorship manager

These roles can be found at tourism companies, event agencies and consultancy firms. Your degree will also make you eligible for positions in corporate development, or for managerial roles and jobs in HR management.


UAS Grisons keeps in contact with students from the Tourism bachelor’s degree programme after they have completed their studies. To facilitate this, a group specifically dedicated to graduates has been created on LinkedIn, the primary social media network for professionals. Alumni can build and extend their own personal network by linking up with other alumni, employees at UAS Grisons and contacts from the private sector. In addition, a wide variety of jobs and placements – both in Switzerland and abroad – are advertised by leading players in the tourism and leisure industry, and a selection of the latest interesting facts and stories from the world of tourism are shared.

Portraitbild Luana Pedrett
'With the practice-oriented teaching, I was able to strengthen my passion for tourism and expand my...
'With the practice-oriented teaching, I was able to strengthen my passion for tourism and expand my professional and social skills.'
Luana Pedrett, Alumni Tourism, FTI Destination Manager, Diethelm Travel Maldives
Programme content

Programme content

A longing to discover the world, regardless of the crises that can occur around the planet, has always been a source of inspiration for people. The tourism sector has much more to offer than just traditional travel services, including leisure offers in the following areas:

  • Culture
  • Sport
  • Music
  • Architecture
  • Design
  • Health

During the three-year full-time study programme, you will acquire the expertise required for successfully commencing a professional career in the tourism and leisure sector. This expertise, which is taught in all of our modules, comprises specialist skills, methodological skills as well as social and personal skills.

Portraitbild von Philipp Ries
‘Tourism is experiencing digital transformation & and forward-thinking future managers are needed.’
‘Tourism is experiencing digital transformation & and forward-thinking future managers are needed.’
Philipp Ries, Industry Leader Google Switzerland, Advisory Board Institute for Tourism and Leisure
‘Successful tourism enterprises have one thing in common: They largely revolve around people and how...
‘Successful tourism enterprises have one thing in common: They largely revolve around people and how they are trained and educated.’
Dr. Patric Arn, Director of Studies

Study plan

The first year of study primarily serves to provide you with basic business knowledge, self-management training and teach you the principles of (scientific) problem-solving methods.

During your second study year, you are provided with profound basic tourism knowledge and expanded business knowledge. You also learn how to reflect on your thoughts and actions against an international backdrop.

In the third study year, you gain specialist tourism expertise and job-specific competence in your selected area of focus (major). A wide range of free elective and mandatory elective modules allows you to consolidate your knowledge in line with your personal preferences and thus to create your individual profile. The bachelor’s thesis is compiled over a period of six months. The thesis will cover a practical issue that is looked at on behalf of a company or organisation. To get a feel for some of the potential topics for your bachelor’s thesis, feel free to have a browse through the publication database.

Do you work for a company and would like to commission a Bachelor Thesis? Find out about the possibilities.

Full-time study programme (6 semesters / 3 years)

Curriculum of the Bachelor's degree Tourism
Curriculum of the Bachelor's degree Tourism

Language concept

Proficiency in modern languages has an important place in the bachelor’s degree programme in tourism at the University of Applied Sciences of the Grisons. Students with an international background who are interested in an international career or who have a good command of English can attend international programme where all modules are taught in English. In the German-language programme, students are taught partly in English starting in the second year, and the majority of the classes are taught in English in the third year.

Portraitbild von Andreas Züllig
‘Thanks to their expertise in the areas of eBusiness, marketing and leadership, tourism graduates...
‘Thanks to their expertise in the areas of eBusiness, marketing and leadership, tourism graduates from the UAS Grisons are valuable employees for the industry.’
Andreas Züllig, President of hotelleriesuisse, host at the Hotel Schweizerhof, Lenzerheide
Portraitbild von Livio Götz
‘The specialisation in the third year of study prepared me optimally for my previous functions as...
‘The specialisation in the third year of study prepared me optimally for my previous functions as well as my current position at Switzerland Tourism.’
Livio Götz, graduate with a bachelor's degree in tourism, Market Head for Australia & New Zealand at Switzerland Tourism in Sydney
Portraitbild Severin Schrötter
‘Studying brought me into daily contact with students from all over the world. The exchange semester...
‘Studying brought me into daily contact with students from all over the world. The exchange semester in Hong Kong was my personal highlight.’
Severin Schrötter, graduate with a bachelor's degree in tourism, Marketing trainee at SBB Real Estate


With your major, you choose your desired functional area of specialisation. If you write your thesis in the subject area of your major, the relevant major will also be stated alongside your title of 'Bachelor of Science in Tourism from the University of Applied Sciences of the Grisons'. You will choose a major in the third year of your degree programme. With the exception of Leadership, majors are taught in English.

In addition to the major, you will also complete mandatory elective modules in the final year of your degree programme, which are described in detail in the brochure.

*We reserve the right to make changes regarding the offered majors as well as the course language.

eCommerce and Sales in Tourism

You learn how to actively develop offers, prepare them in a timely manner and allow customers to book them directly. You are taught the strategy and basic principles of the hard sell, both in theory and practice.

Possible job functions could be

  • Content manager
  • Sales representative
  • Social media manager

Marketing and Product Development in Tourism

You learn how to develop and market innovative, practical tourism offers through creative techniques and communication strategies.

Possible job functions could be

  • Marketing project manager
  • Product manager
  • Content manager

Leadership and Change

You learn specific methods essential for managerial staff in small and medium-sized businesses that allow you to deal with a variety of management situations, including employee management, conflict resolution and stress management.

Possible job functions could be

  • Project management roles
  • Personnel management roles

Event Communication

You learn how to plan and run events and to develop concepts for exciting events. Further topics are team leadership, production planning, venue layout and event staging.

Possible job functions could be

  • Project coordinator
  • Event manager in the tourism industry or at events agencies

Sustainable Tourism and International Development

You learn the role and importance of tourism as a tool for sustainable economic development, be it in a general business context or related to international development cooperation.

Possible job functions could be

  • Product manager for sustainable destinations
  • NGO employee

More than lectures

During their course, students undertake numerous excursions not only locally in the Grisons, but also to other regions of Switzerland and abroad. This object teaching focuses on the practical applicability of the acquired theoretical knowledge.

Distinguished Speakers Series (DSS)

In the module Distinguished Speakers Series you listen to exceptional personalities in tourism, who have achieved incredible milestones with their thinking and behaviour and have  contributed to the development of tourism.

In 2015, the first event of the series was dedicated to the NZZ-journalist Christoph Zürcher and the internationally known photographer James Robertson, who have brought hope and happiness to a war-disabled zone in the north of Afghanistan with the Afghan Ski Challenge.

Event seriesDSS

Study week abroad

In the module Project Management in Theory, the students do not only have the opportunity to obtain the internationally popular IPMA project management certification, but to implement what they learnt on a study trip, which they also document with different media instruments. At the centre is a research question which they answer through analyses, business visits and expert interviews.

Knowledge transfer

Students can put theory into practice through consulting projects and bachelor theses for companies. Furthermore, there are opportunities for students who are interested in research for supporting us during their studies as student employees in our ProFit.Team. Not only will you learn something, but also earn some money at the same time.

Furthermore, the University of Applied Sciences of the Grisons has been offering interested students in their last year of study the option to network with specialist and management staff from business as part of the mentoring programme for many years. Our tourism students make active use of this offer. You can find an example of this in the interview with our former tourism student Jennifer Renggli or in the interview with Roland Schmid, mentor (only available in German).


The UAS Grisons was awarded the top grade by the World Tourism Organization UNWTO for the 'Bachelor of Science in Tourism' and the 'Master of Science in Tourism and Change' and received the UNWTO.TedQual certification. UNWTO.TedQual, the most important certification for higher educational programmes in tourism studies worldwide, aims at improving the quality of tourism education, training and research programmes.

Admission requirements

Admission requirements

You must meet the following requirements for admission to the international class of the Bachelor of Science in Tourism at the University of Applied Sciences of the Grisons. Please contact us if you have any questions about the admission requirements. We will be happy to help you.


Do you have one of the following certificates? 

  • A Swiss school leaving certificate (Berufs-, Gymnasial- or Fachmaturität)
  • A recognised international school leaving certificate. Further requirements may be applied if the school leaving certificate deviates considerably from the Swiss school leaving certificate.

Do you have work experience?

  • You need at least one year of work experience in the economic and/or services sector, either through an apprenticeship, internship or full-time employment.

Knowledge of English

For the English class, a level B2 language certificate (Cambridge First Certificate or similar knowledge) or higher is mandatory.

For the German-English classes, we recommend a B2 English level (Cambridge First Certificate or similar knowledge).

Knowledge of mathematics

Prior knowledge, at the level of the Swiss Vocational Baccalaureate (orientation Economics and Services), is required for the module Mathematics. The Moodle course 'Prior knowledge of mathematics' shows you the required prior knowledge and helps you brush up on any lack of knowledge.

Knowledge of accounting

At the start of the study programme, accounting knowledge at the level of the Swiss Vocational Baccalaureate (orientation Economics and Services) is required. If you acquired your vocational school-leaving certificate a long time ago or you do not or no longer possess basic knowledge of double-entry accounting, we recommend that you acquire this knowledge as part of your self-study.

Work experience

Work experience of one year in a full-time role is required. The work experience must be completed prior to commencing the study programme. This work experience may comprise several positions performed with different employers. The Director of Studies decides which professional experience is taken into account when determining the amount of completed work experience. Both practical and theoretical professional experience are considered here. You are required to prove your work experience by providing confirmation of employment. This confirmation must state the duration of the work experience as well as the specialist activities that you performed during this time.

Transfer from SUPSI

Students from the University of Applied Sciences and Arts of Southern Switzerland (SUPSI) have the possibility to transfer into the second year of studies in Tourism at the University of Applied Sciences of the Grisons after finishing the first year of studies in Leisure Mangement. In that case, students will receive the title 'Bachelor of Science FHGR in Tourism'.

Students from UAS Grisons have the opportunity to transfer into the second year of studies in Leisure Management at SUPSI, too. In that case, students will receive the title 'Bachelor of Science SUPSI in Leisure Management'.

For more information, please contact our study advisory team.

Transfers from other universities

To arrange a transfer from another university, university of applied sciences or PET college, you must contact the Director of Studies. Credits may be awarded, in consultation with the Director of Studies, for modules already completed at another university.


You do not meet the aforementioned admission conditions for the study programme but can demonstrate that you have years of work experience and are in continual professional development? If so, you have the opportunity to apply under given circumstances. The Prorectorate and the Director of Studies decide on admissions on a case-by-case basis.

Organisational information

Organisational information

How much are the study fees for the bachelor’s programme at the University of Applied Sciences of the Grisons? Where does the programme take place? How many ECTS credits will I receive? On what days will I have lectures and seminars? What degree will I be awarded after completing the programme?

Tuition fees

There is a one-off enrolment fee of CHF 300, which is deducted from the tuition fee for the first semester. If you do not take up the offer of a place on the programme, the enrolment fee will be forfeited.

The tuition fee per semester is CHF 960 for students with Swiss citizenship or the Principality of Liechtenstein citizenship. The tuition fee per semester for all other students is CHF 1,550.

Foreign students who have resided in Switzerland for at least two years before the start of their studies and who are financially independent and not in education may be able to benefit from the reduced tuition fee of CHF 960. The reduced tuition fee has to be reviewed and approved by the University of Applied Sciences of the Grisons on the basis of documentation provided by the students.

Students not from Switzerland, the Principality of Liechtenstein, the European Union or the European Free Trade Association are charged a deposit of CHF 3,000.

The tuition fees do not include textbooks, travel, food or accommodation in connection with field trips, multiday seminars and the bachelor thesis.

You will need a suitably powerful laptop (Windows recommended).


The universities of applied sciences are recognised by the Swiss Confederation and the cantons, which means students may be entitled to grants. For further information, please contact the grants department of the Department of Education for the canton in question.

Students from outside Switzerland can contact the relevant public funding institutions in their home country.

Place of study

The taught modules of the study programme are held in Chur, Switzerland. Individual events may take place in other locations and will be communicated in good time.

Semester abroad

Spending a semester abroad can open up new horizons for you. International exchange is, of course, a tremendous asset to tourism and leisure. The University of Applied Sciences of the Grisons maintains close ties to a network of universities, technical colleges and other educational establishments worldwide and would be pleased to help you organise one or two semesters of study abroad.

Semesters abroad generally count as full or partial semesters of your prorgramme, enabling you to complete your studies within the planned period.

In the following you can find an overview of the partner universities where you can spend a semester abroad:

Tourism Image Semester Abroad
Tourism Image Semester Abroad

Double degree with the University of the Sunshine Coast in Australia

Whoever wants to collect more experience abroad can apply for a study year at our partner university USC in Australia. Every year, five students get the opportunity to get one of these study places. You complete (with special conditions) the second study year at the USC and, if you pass all the exams, you will receive the Bachelor of Science in Business Administration of the USC in addition to the Bachelor of Science in Tourism of the University of Applied Sciences of the Grisons after the third year.


Das Logo der USC Australia
Das Logo der USC Australia.

Duration of the study programme

The bachelor’s degree programme takes three years when completed on a full-time basis. The programme begins in September (week 38). An introductory week will take place prior to the official commencement of studies. One study year comprises two semesters, generally made up of 14 weeks each. There are also examination weeks and individual block weeks.

Exact dates and details can be found in the academic calendar​​​​​​​.

Teaching hours

Lectures are given from Monday to Friday. Some classes are held in blocks or on Saturdays. Lessons are held between 8.15 a.m. and 6.30 p.m. Exceptions are possible.

ECTS credits

European Credit Transfer and Accumulation System (ECTS) 
The European Credit Transfer and Accumulation System (ECTS) is a tool of the European Higher Education Area (EHEA) for making studies and courses more transparent and thus helping students to move between institutions of higer education. ECTS credits are awarded based on the student workload required to achieve the objectives of a course or a programme. ECTS credits are the basis for the recognition of course or programm achievements and diplomas between institutions of higher eduction.

ECTS Credits
An ECTS credit point corresponds to a student workload of 30 hours. The student workload includes the lectures but also time needed to pre- and postprocess the lectures, prepare exams and for self-studying. 60 credits a year are acquired in a full-time study course, which corresponds to a student workload of 1800 hours. At University of Applied Sciences of the Grisons a bachelor's degree course is comprised of 180 ECTS credits, a consecutive master's degree of 90 ECTS credits.

Study and examination regulations

The Framework Regulations and the Study and Examination Regulations govern the Bachelor's degree programme in Tourism.

Assistance Measures

The University of Applied Sciences of the Grisons promotes equal opportunities and gender quality among its students. To this end, it breaks down cultural and structural barriers and supports its students in expressing their individuality. It implements legal principles of equality and prevents discrimination.

If you are living with a disability or chronic illness that makes studying difficult, you can apply for assistance measures. You can find more details on the website of Assistance Measures Office.


Application and advice

Application and advice


If you would like to apply for a place on the programme, please send your completed application form and the required documents to the University of Applied Sciences of the Grisons.


Application deadline

The deadline for applications is 30 April in the year you intend to start your course of study.

Applications received after the application deadline may also be considered if there are still places available on the programme. Please contact the programme administrator for information.


Do you have any questions about the study programme? Would you like any advice, or are you still unsure? Do you have any administrative questions? We will be happy to help you.

University of Applied Sciences of the Grisons
Comercialstrasse 22
7004 Chur

Telefon +41 81 286 24 56

Director of Studies

Head of institute, Director of studies

Information and Advice

Administration and Admissions

Information events

Information events

Our information events are held in German.