The Centre for Business Administration (ZBW) promotes entrepreneurial thinking and actions. The handling of business-related projects on subjects such as marketing, accounting and corporate governance allows for knowledge to be transferred to practice and for those involved to gain practical experience that can then be incorporated in teaching activities.
The ZBW handles various company-specific issues in the fields of marketing, accounting, management, strategy, communication, company foundation, information systems and law. These subjects are then incorporated in its teaching activities. In addition to its specialist lecturers, students of the Business Administration and Sport Management study programmes also handle practical projects for external principals.
The ZBW is primarily responsible for the bachelor’s degree programmes in Business Administration, Digital Supply Chain and Sport Management. It also prepares answers to business-related issues. This work takes place in the form of consulting and service projects as well as workshops.