The research group, consisting of employees from the Institute for Multimedia Production (IMP) and the Institute for Digital Communication and Media Innovation (IDCMI), is concerned, on the one hand, with the question of how multimedia work affects journalism, corporate communication, associations and political actors and can be technically implemented. On the other hand, she researches the effects and potential of media convergence and new technological developments for media use, the media landscape, and business models.
Media convergence refers to the merging of different media genres (e.g. print, radio, TV, online), technical infrastructures (including cable and telecommunications networks) and services based on the Internet. This change presents journalism, corporate communication and association communication with new challenges. At the same time, the transformation process offers opportunities for innovation: complex content can be prepared using multimedia, and companies can communicate with customers directly and interactively. The use of new technologies such as artificial intelligence enables new forms of knowledge transfer, the development of new business models and at the same time brings with it new requirements.
The IMP is investigating these complex changes in cooperation with the IDCMI and is developing concrete multimedia applications with research and development partners from media companies, the communications industry and associations.
Innovative Storytelling Formats and Work Processes
Media Use and Production in Convergent and Dynamic Media Environments
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