Living environments are determined by nature and landscape and are shaped by economic, social, cultural and political interdependencies. That is why living environments and tourism overlap in several areas. As a cross-cutting sector, tourism makes a decisive contribution to the sustainable further development of attractive regions. As part of this process, the quality of life of local residents, the employment opportunities created by the tourism industry and the experiences of guests are given just as much consideration as the environmental sensitivity of the region.
Social norms and values are subject to constant change. This shift in values leads to new forms of living and working and brings about changes in leisure behaviour. Topics such as the composition of families, household sizes, the concept of “New Work”, attitudes towards career and salary, diversity and sustainability all have a major impact on the tourism living environment. The Institute for Tourism and Leisure (ITF) can help tourism service providers identify and analyse this transformation and come up with solutions for adapting to new practices. In addition to economic and socio-cultural aspects, this is also about adapting to environmental change. Tourism is, therefore, both a victim and perpetrator of climate change. Changes in nature and the landscape, seasonal fluctuations and a lack of snow mean that certain products and services need to be adapted. The ITF works with the industry to develop innovative solutions to respond to changing circumstances and create added value in the long term. Sustainability is becoming an increasingly important consideration when choosing destinations and leisure activities, and the sustainability-oriented needs of guests, employees and locals are playing an ever more significant role. At the same time, tourism has the potential to make a substantial contribution to achieving sustainability goals. The IFT supports destinations and tourism service providers in developing sustainable business models that contribute to the environment and society without neglecting the entrepreneurial perspective.
Service Innovation Lab (SIL)
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